Paint Magic was created by BEDEC Products Ltd, a reputable long established paint manufacturer preferred by tradesmen for its high quality paints, and based in Dunmow, Essex. The creation of a luxury paint brand to rival established consumer brands was a natural progression for BEDEC because of the feedback they garner on the quality of their paints and the ease of their use, and the inception of Paint Magic was borne of a desire to provide great paints direct to the consumer.